Company Management

Bob Ferris, President/CEO

Bob Ferris serves as CEO. He is the founder of the pre-merger VirTra company (Ferris Productions, Inc.) since 1993 and in 2008 became CEO of VirTra. Bob attended the US Air Force Academy and received a degree in Systems Engineering from the University of Arizona with a minor in Software. Bob has been awarded a patent, spoken at various trade shows, and developed groundbreaking simulation products highlighted in magazines such as TIME, WIRED and Popular Science. Bob has been referred to by journalists as one of the ‘grandfathers’ of virtual reality and simulation.

Matt Burlend, COO

Matt Burlend serves as Chief Operating Officer. Prior to his employment with the former Ferris Productions, Matt was employed from 1996 until 1999 at Panduit Corporation, a designer of automated production equipment, as a machine design engineer. Matt holds a mechanical engineering degree from Olivet Nazarene University.

Chris Lawcock, Vice President of Software Development

Chris Lawcock serves as vice-president of software development. Chris has served in many roles throughout his career including general manager of AGT (a gaming company) and CTO of Mobiltrak, Inc. (a radio monitoring service). Chris holds a Bachelor of Science, Business - Information Technology Management from WGU.

Aaron DeCorte, Vice President of Sales

Aaron DeCorte serves as Vice President of Sales.  Previously Mr. DeCorte served as Director of Sales at Dexis, a provider of innovative digital imaging solutions, where he was responsible for delivering double digit sales growth year-over-year to more than $100 million.